Phuket Vegetarian Festival: A Celebration of Purity and Tradition

Phuket Vegan Festival

Phuket, an island paradise in Thailand, is not just renowned for its pristine beaches and vibrant nightlife but also for its rich cultural heritage. One of the most unique and intriguing events that capture the essence of Phuket’s cultural tapestry is the Phuket Vegetarian Festival also known as the Nine Emperor Gods Festival or the Phuket Vegan Festival. This annual event is a testament to the island’s deep-rooted traditions and its commitment to spiritual purity.

History of the Phuket Vegetarian Festival

The origins of the Phuket Vegetarian Festival trace back to the early 19th century. Legend has it that a wandering Chinese opera troupe, while performing in Phuket, fell ill with malaria. In order to help the troupe recover, they decided to abstain from consuming meat and prayed to the Nine Emperor Gods to purify their minds and bodies. Miraculously, the troupe recovered from their sickness and found themselves energized and invigorated by their new meat-free diets. In response, they decided to create and establish a festival to honor and celebrate the gods who had granted them a second chance at life. This tradition has been carried on throughout the years by the locals, evolving from simple prayer ceremonies into the grand event we see today, full of colour, music, and food.

Phuket Vegetarian Festival
Phuket Vegetarian Festival

When and Where

The Phuket Vegetarian Festival, which some people call Phuket Vegan Festival, is a nine-day and nine-night celebration, held annually during the ninth lunar month of the Chinese calendar, typically falling between late September and early October. During this reoccurring event, a number of activities take place at various locations, temples, and shrines throughout Phuket, but the most prominent and significant activities usually occur at the Jui Tui Shrine, Cthu Shrine, and Bang Neow Shrine. Participants of the festival often partake in ritualized activities such as obtaining blessings from monks in the temples, enjoying vegan foods in the street fairs, and attending performances by local artists.

Phuket Vegetarian Festival
Phuket Vegetarian Festival

Why the Celebration?

The annual spiritual purification festival, which takes place in many cultures around the world, has been a tradition for hundreds of years. Participants, known as “Ma Song”, must follow strict rituals and devote themselves to the process in order to invoke the spirits of the gods to possess their bodies. Through this life-changing experience, those involved believe that the gods will bestow upon them protection from misfortune, health, and peace of mind. The festival which many people falsely call Phuket Vegan Festival is also a time for reflection, where participants are encouraged to make merit, offer thanks to their ancestors, and ultimately, to cleanse their souls. The primary purpose of the festival is spiritual purification, an endeavor which should not be taken lightly.

Phuket Vegetarian Festival
Phuket Vegetarian Festival

Must-See Events

  • Piercing Rituals: One of the most iconic sights of the Phuket Vegetarian Festival is the Ma Song channeling the gods and performing self-piercing rituals. Using various objects, from knives to skewers and even bicycles, they pierce their cheeks, showcasing their devotion and the power of the gods that protect them from pain.
  • Street Processions: Colorful processions take place throughout the festival, with participants dressed in white, signifying purity. These processions are accompanied by drum beats, firecrackers, and lion dances.
  • Fire-Walking and Ladder Climbing: Another highlight is the fire-walking and ladder climbing ceremonies, where devotees showcase their faith by walking on hot coals or climbing ladders with bladed rungs.
Phuket Vegan Festival
Phuket Vegan Festival

Tips for Travelers

  1. Dress Appropriately: As the Phuket Vegetarian Festival is a religious event, it’s essential to dress modestly. Wearing white is recommended as it symbolizes purity.
  2. Respect the Rituals: While it’s fascinating to witness the ceremonies, always maintain a respectful distance and avoid interrupting the rituals.
  3. Vegetarian Delights: During the festival, local vendors offer a wide range of vegan dishes. It’s a perfect opportunity to savor some traditional Thai vegan delicacies.
  4. Stay Safe: The festival can get crowded, especially during processions. Keep your belongings safe and be cautious of the loud firecrackers.


The Phuket Vegetarian Festival or for some people Phuket Vegan Festival is more than just a celebration; it’s an immersive experience that offers a deep dive into the cultural and spiritual fabric of Phuket. Whether you’re a spiritual seeker, a cultural enthusiast, or just a curious traveler, the festival promises a blend of tradition, devotion, and vibrant festivities that you’ll cherish for a lifetime.

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